Sony made a new ad for the Bravia televisions. First they had a hudge number of collored balls in San Fransisco. This time it is paint. All kinds of colors of paint. The new ad is online from today on. You can watch it overhere. The ad was shot in Glasgow, Scotland in July 2006.
This ad took 10 days and 250 people to film. Huge quantities of paint were needed to accomplish this, which had to be delivered in 1 tonne trucks and mixed on-site by 20 people. The effect was stunning, but afterwards a major clean-up operation was required to clear away all that paint!
The cleaning took 5 days and 60 people. Thankfully, the use of a special water-based paint made it easy to scrape-up once the water had evaporated.